Live Video Content: Can it Empower Success for Your Brand?

Over the last few years, most businesses had to turn to Facebook, YouTube, Zoom, and other video platforms to host live video content as a necessary adaptation to restrictions placed on them by State and Federal government. Nowadays, most if not all of those restrictions are lifted. People can once again travel, go to stores, and attend both indoor and outdoor events. Some business owners, event planners, and other entrepreneurs see this as an end to needing to make live video content, but is the end to live streaming really here already?   

In all reality, the events of the pandemic progressed the need for live video tenfold. Businesses that would not have considered live streaming for years to come had to do so to survive. Some questions business owners may ask themselves are “do I still need to live stream my events? What are the advantages to continue live streaming?” The best way to answer these questions is to explore deeper on what types of businesses should still be using live video content as a tool in their marketing arsenal.

Any kind of event can be found live online today, from sports to music, as well as ceremonies and even corporate events. A majority of business types can utilize live video for most of their events that take place. If you are wondering if your business should be using live video content, ask yourself these questions:

• Am I trying to reach a larger audience?
• Does my event require collaboration from multiple locations?
• Do I want to interact with my virtual customers in real time?
• Does my event repeat monthly, weekly, or even daily? 
• Am I looking for a new revenue stream?

If the answer to any of those questions was “yes”, then your business can take advantage of live video content. Let’s take a closer look at each question.

“Am I trying to reach a larger audience?”
The power of the internet literally makes the world your audience; getting your event online for all of them to see is a sure-fire way to expand your reach, and grow your following. When we produced live streams for a local high school, we were getting viewers from people all over the United States, even though the event was taking place in one location. 

“Do I want to interact with my virtual customers in real time?”
Made popular by “Let’s Play” YouTube and Twitch creators, the ability to respond to the chatroom of your viewers in real time has become a popular perk of live video content. Thanks to live stream technology improvements, the ability for viewers to leave a comment, and have it seen or read in real time has improved dramatically.  

“Does my event repeat monthly, weekly, or even daily?”
Events that repeatedly occur tell a story, even it you do not realize it. In sports, for example, the story can be broad, such as fans simply watching their team try to win the championship; however, it can also be more specific, such as seeing a team recoup after losing an important player or coach. Even events as small as a weekly behind the scenes or work in progress can be live streamed as a way to keep your audience or customers engaged with your product or services, and it helps tell the story of what they can expect as the final product.

Providing live video content for your business is going to be an integral next step in business growth as we move forward. Not only are consumers relying more and more on businesses being readily available online, they are becoming more inclined to expect it from businesses. Make sure to follow us on social media to know when our next post is live, so that you do not miss out on any important information about the benefits of live video content.

“Am I looking for a new stream of revenue?”
The ability to expand your audience reach beyond the physical limitations of a venue creates a new opportunity to generate extra money for your event. Through various monetization strategies such as pay-per-view, subscription models, sponsorships, and advertising, live streaming can become a lucrative revenue stream. Additionally, live streamed events offer opportunities for digital merchandise sales, virtual ticket upgrades, and exclusive content access, further boosting revenue potential. By embracing live streaming, you’re not just diversifying your revenue streams but also adapting to the evolving digital landscape, enhancing engagement, and creating additional value for your audience.

Live streaming your event presents an unparalleled opportunity to reach a broader audience, foster collaboration across multiple locations, engage with virtual customers in real time, and establish a consistent presence for recurring events. By addressing these considerations, you’re not only enhancing your event’s accessibility and inclusivity but also opening up new revenue streams and avenues for growth. Embracing live streaming isn’t just about staying current; it’s about maximizing your event’s potential and staying connected with your audience in an ever-evolving digital landscape. Whether your event is a one-time occasion or a recurring series, integrating live streaming can elevate the experience for participants and organizers alike, ensuring lasting impact and success.